Ken McCarthy - Ginsu Knive Interview

Ken McCarthy - Ginsu Knive Interview

Ken McCarthy - Ginsu Knive Interview

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You may not recognize his name - unless you’re a truly serious marketer - but I guarantee you’ll recognize his product.

Back in the late 70s, he and his partner Ed Valenti started a business in a garage and took an Ohio-manufactured kitchen knife that was selling in supermarkets for a buck and transformed it into the Ginsu Knife.

Using short form TV spots they sold half of billion dollars worth of these knives…one $10 to $20 order at a time…before the Internet…before 800 numbers were trusted…and before consumer credit cards were commonplace.

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