Ogilvy Mather - The 17 How-to Ads Swipe

Ogilvy Mather - The 17 How-to Ads Swipe

Ogilvy Mather - The 17 How-to Ads Swipe

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Ogilvy & Mather’s House Ads: The Ultimate Swipeable Ads for Freelancers

Here’s what David Ogilvy says of the famous “house ads” run by Ogilvy and Mather in the 60’s and 70’s:

“Left alone, copywriters write ads to impress other copywriters, and art directors make layouts to impress other art directors.

The purpose of my ads was to project the agency as knowing more about advertising. You may argue that this strategy was ill-advised, knowledge being no guarantee of “creativity.” But at least it was unique, because no other agency could have run such advertisements — they lacked the required knowledge.

My ads not only promised useful information, they provided it. And they worked — in many countries. ”

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