Dan Kennedy - Sales and Persuasion Strategies
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Dan Kennedy - Sales and Persuasion Strategies


Dan Kennedy - Sales and Persuasion Strategies

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Highly advanced Dan Kennedy selling strategies and tactics… my personal best…
“SALES & PERSUASION STRATEGIES SO CERTAIN OF SUCCESS THEY OUGHT TO REQUIRE A WEAPONS PERMIT” compiled and presented all in one, NEW recorded seminar….

Choose which of these might be most valuable to you?…

The Five Sales Breakthroughs: The five changes that transform the lives of sales professionals and business owners… here’s a totally new, up-dated, integrated refinement of the most powerful strategies I’ve provided clients for 30 years. Sales professionals, financial professionals, doctors, and small business owners by the legion have not only multiplied their incomes but beneficially altered their very experience of selling with these Breakthroughs… but until this Seminar, I’ve never “connected the dots” exactly like this, connecting the Five Breakthroughs together as a step-by-step System for rapid change.

Control Prospects And Customers As If Taking Away Their Free Will
With Drugs Slipped Into Their Drinks Or By Mesmerism

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Erase All Obstacles: How to convince the prospect to set aside all his normal and customary “rules” about making decisions, buying, spending, investing and conducting business. People DO have ‘customary’ ways of responding to offers to buy things. You do NOT want to be controlled by their ‘customary’ ways. Let everybody else they do business with be governed by such ‘rules’, but NOT YOU!!!!


Client/Customer Training: how to insure that your customers do business with you ON YOUR TERMS, AS YOU PREFER – without resistance or complaint.


NON-Consensual Selling: Brace yourself, but that’s what I want you to do – just reach right into his jacket pocket and take out his wallet, with style and class like a cat burglar in an old movie played by Cary Grant or David Niven (not some street thug). BUT THE CUSTOMER HAS NO CHOICE. And I’ll tell you how to TAKE AWAY HIS CHOICE IN THE MATTER and make his buying decision a foregone conclusion.


The Pavlovian Power Play: You know, the Pavlov’s Dog thing. The dog or rat or some animal is programmed to associate a bell with food, so whenever a bell rings he comes running. Well, unknown to you, your customer/client/patient has been PROGRAMMED WITH DEEPLY IMBEDDED COMMANDS HE IS HELPLESS TO IGNORE, and all you need do is decode the commands (I’ll tell you how. It’s easy.)…..match up your sales presentation to trigger those commands….and he says yes or rolls over to have his tummy scratched every time.

Render All Competition, All Possible Comparisons Impotent And Irrelevant
-Take Choice Out Of The Selling Equation Altogether


NEVER Compete For Business Again: Instead, have people “competing” to buy from you! As TV commercials, the internet and cheap-price vendors conspire to commoditize just about everything and teach customers to buy only by lowest price, you need new, even radical strategy to turn the tables on ‘em.


Understanding What ALL Selling Is REALLY All About – and it’s NOT ‘service’ or ‘win-win’ or ‘consultative relationship’ or any other such ‘soft stuff.’ At its essence, there’s only one 5-letter word that accurately defines selling, and tells you how to win big in every selling situation.


Dan’s Ultimate Big Idea: the ONE thing you must NEVER DO… that 99.9% of all sales professionals and most service providers, business owners, consultants do. Get this out of your system, rid yourself of this simple mistake… and watch your income soar!


The Cure For Commoditization: how to make whatever you sell “unique” and NOT subject to price comparison.

Warning: people do NOT buy your products or services. The salespeople and business owners who insist on selling products and services stay stuck at the bottom of the income totem pole. Understand THE ONE THING that people do ACTUALLY BUY, change your language to connect to that one thing, and – bingo! – Your income goes up, your size of sale goes up, and resistance melts away like butter on a Phoenix sidewalk in July.

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How To Quickly Move Your Prospects And Customers To Asking You What They Should Buy, Which Of The Options You Offer
…and NOT Asking Any Other Questions!

The Three Tipping Points: there are (only) three Tipping Points, where the prospect/customer/client/patient is moved to trust you and accept your advice and recommendations or moved to distrust you and feel uncertain, anxious and worried about the ideas you advance.

“Be Taller, Instantly” – that’s the headline on an ad that has run in many men’s magazines for decades, selling shoe-lifts. Well, there’s a single, incredibly, irrationally powerful “status-lift” you can use to instantly “be taller” i.e. more important, more trustworthy, more expert and more influential in the eyes of prospects, clients and patients as well as associates, lenders and investors. You could quite easily triple your income with this Instant Status & Income Elevator.

R-E-S-P-E-C-T. The simple secret to insure that your prospects, customers, clients or patients treat you and respond to you with deferential respect, as if they were meeting with the King of Siam!

Why Not “Close” EVERY Sale?

Are You A “Closer?” While salespeople boast about closing 30%, 40%, 50%… a logical person would wonder: why not 100%? And why should you have to worry about ‘closing the sale’ at all? After all, if the prospect and proposition are well suited to another, and the salesperson is a trusted advisor – how can it be that anything less than his every prescription is filled? Here, now, you will change your attitude about ‘closing’ and stop trying to ‘close’, stop struggling to ‘close’, and instead start engineering the natural and automatic sale.

(By the way, I started in selling using brute force and tough, power closing techniques blatantly, openly and crudely, and I have never lost the ability to bully somebody into buying if need be. But in most cases, that just should not be necessary. That doesn’t mean you don’t use those very same techniques; you do – but with an elegant layer of veneer over top of them, so it seems you aren’t closing a sale at all.)

Advanced Techniques For Making Price A NON-Issue

How To Sell At Substantially, Even Shockingly Higher Prices Than Competitors – yet immunize your customers/clients/patients against “sticker shock.” This is a powerful strategy for price presentation that prepares the client to accept a price he would likely find outrageous without this preparation.

Three Giant Mistakes Too Many Salespeople Make With ‘Price’. Most salespeople under-price, negotiate away profit, tremble in fear over price, and lose sales “because of price” – ALL due to three mistakes that can be fixed and need never occur.

Why The Customer Makes A ‘Price Decision’. If your customers shop prices, question price, compare you to lesser priced options, there’s A reason… within YOUR control.

Seven Strategies For Presenting Price. Different strategies for different situations, but know THESE SEVEN and you’ll need no others… and you WILL have an answer for the price question for EVERY selling situation. Frankly, I could embellish this information and turn it, by itself, into a Program selling for – and worth – $500.00 or more in and of itself. But I’ve included all Seven Strategies right here, spelled out, ready to use.

How To SPEED UP The Sale
- even in situations with typically slow or elongated sales cycles

The Need For Speed. One key requirement for success in selling is Trust. And so one very good question is: how can we speed up the development of Trust? I reveal the two fastest ways to create trust and rapport. Shorten sales cycles. Get first-presentation closes instead of “think-it-overs”. Make more by selling faster.

Stories and Parables. I give you Examples of the Two Essential Stories you need polished, perfected and practiced, ready to use on demand.

My Best Advice Specifically For Business-To-Business Sellers.

How To Capitalize On The Greatest Opportunity Ever. There is a fast-emerging, trends-driven market segment that requires different selling approaches, that most are intimidated by – that you could specialize in… and it exists in EVERY product, service or business category, everywhere in the United States and in many other parts of the world. Especially astute sales pros and business owners are already MULTIPLYING their incomes overnight by turning their attention to this Opportunity within their present business – and it’s in infancy, ready for explosive expansion. DON’T MISS OUT!

Why I’ve Outsold All My Peers By A Country Mile In Every Selling Situation I’ve Ever Been In – from my very first job to my years as one of the highest paid non-celebrity speakers in America to my current tenure as the highest paid freelance copywriter. Yes, I’ve got a secret!… but anybody can copy it. And it’s not mine alone. In fact, it’s behind most of the biggest fortunes made in America, starting with the industrial revolution, including Wal-Mart.

The Secret Weapon. For a number of clients, I’ve devised and built a “Secret Weapon”. I describe it, and will show you a few examples of it and from it in this Program. You can build your own Secret Weapon at home, following my lead. With this Secret Weapon, doors previously barred shut will swing open for you… stubbornly disinterested prospects will start calling you, begging to meet with you… it changes everything.
**You’ll even hear how a Realtor in a small market says he boosted his income by $300,000.00 in the first 12 months using his Secret Weapon – and made his money easier than ever before.

I covered all this and more in my special sales seminar held in Los Angeles. Even “old timers”, who’ve been around me for a long time, had dropped jaws and bulging eyeballs often during these hours. This seminar will NOT REPEAT – of course – but was captured in its entirety on audio CD’s, and comes with an enhanced transcript with extra notes and material for easy note-taking, and with copies of the most important overheads shown during the presentation.

This is one you’ll want to go through again and again, to internalize everything AND extract the key items you want to take action on. I promise, you are GUARANTEED Positive Changes In The Way You Sell – as a direct and immediate result of hearing this Seminar, or return everything for a FULL AND COMPLETE REFUND, no dithering on our part!

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Oh, and while I am predominately talking about FACE TO FACE SELLING, one-on-one in the boardroom or the kitchen, or to groups from the stage… much of this also applies to selling by media, print, web, tele-seminars and so on. In a way, it’s like getting two programs for the price of one.

Think about that for a moment… by simply listening to the over 270 minutes of audio on these CD’s you could go from competing for your clients business to doing business on YOUR TERMS, demanding so much respect and taking such complete control that your prospect can’t help but throw his open wallet onto the table without concern for price or anything else for that matter.

You could start closing more sales, more often and developing such a tight bond with your customer that they wouldn’t dream of buying from anyone else for any reason. Wouldn’t you agree that learning the secrets to landing sales with this kind of ease would be well worth $2000.00, 5000.00 or even $10,000.00 or more? How about only $347.00? That’s right, my SALES & PERSUASION STRATEGIES SO CERTAIN OF SUCCESS THEY OUGHT TO REQUIRE A WEAPONS PERMIT PROGRAM is only $347.00. Pretty small investment for the secrets to my over 30 years of Sales Success! Secrets that could have you getting results like these:

“Looking back over the years (since 1996) that I have known you and worked with your materials, there has been a dramatic improvement in my family’s financial situation, which revolves around by CPA firm. Here is a list of some of the benefits we have enjoyed.”

In a nutshell, a CPA firm that was struggling for survival is now profitable and prosperous. It’s nice to be selective about the people that we serve. I have had the financial freedom to fire several “problem” clients. I have the confidence of knowing I can “open up our faucet” at will.

My wife and I were able to buy two new cars for cash. We have upgraded our home, including replacing our roof, remodeling our kitchen (including granite countertops and Pergo-type floors), living room (including new furnishings), front room, child’s room, and two bathrooms without refinancing our house. This work is now all paid for.

I have been making regular deposits to my retirement accounts (formerly a simplified employee pension plan, now a 401(k) plan.)

My wife and I have enjoyed vacations to Europe, Hawaii, Cancun, Ireland, a Mexican cruise, the Canadian and U.S. northeast, Washington, D.C. and have now scheduled a vacation to Scotland, all debt-free.

For anyone who reads this letter and has a business or is a salesperson, you will find you have made an excellent, profitable decision when you make a habit of studying and implementing Dan Kennedy’s materials. He has my strongest endorsement. When you buy Dan’s materials and become an Inner Circle member, it is not an expense, but an investment in yourself.”

Michael C. Gray, CPA

Well, what are you waiting for? Get your “permit” to carry my personal “sales weapons” by ordering now. Within days you will receive your “Sales Weapon”. Immediately, you can start plugging in these proven strategies and start seeing such amazing (and fast) results your competition will be scratching their heads in disbelief. Don’t delay!

DEDICATED To Your Success,

Dan Kennedy

PS. I want to stress that this is NOT information found on past products or CDs. These are ALL NEW and highly detailed SALES & PERSUASION STRATEGIES and contain the very same proven techniques that I have personally tested and continue to use with outstanding results…imagine what they’ll do for you!

P.P.S. Remember, I GUARANTEE you will see amazing changes in the way you sell. Even if you listen to each and every CD and feel that this information is not beneficial or pertinent to your business you can still receive a full 100% refund, no hassles, no questions asked. I wouldn’t have it any other way.

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